Digital, communications and CX
Enhance the conversion of prospects by building a seamless student journey
There’s no question that a positive, consistent and rewarding experience at the enquiry stage attracts and converts more student prospects. Yet, so often, student prospects receive multiple conflicting messages from different parts of an institution, diminishing their experience. Disjointed systems, different teams doing different things in isolation, or a lack of common understanding or strategy create a situation that’s frustrating for students.
At Edified, we understand how systems often evolve in isolation, and we understand that meaningful change isn’t easy, but we can help you with achievable strategies to recalibrate the student experience so that it becomes efficient and seamless.
We can help you optimise all the touchpoints students interact with during their journey.
We can help you understand the pain points and opportunities for better meeting their needs. We can help you design a seamless student journey and deliver effective communications that connect with your key audiences, so you can convert more students.
How? With distinctive messaging and content that tells your institution’s unique story well. By giving you a new perspective on the journey, through the student’s eyes, so you can identify the gaps and correct the problems. By harnessing the voice of the student to help cut through internal politics, uniting teams and fostering the internal collaboration needed to make a real difference.
We bring together the human, technical and business elements to help you build strong digital and communication strategies and deliver a seamless experience. We not only deliver recommendations to improve but can also assist with practical assets and content you can use.
Our expertise
We can help you understand your customers’ needs and opportunities through persona and journey mapping, so you can optimise their experience.
We develop messaging strategies and compelling content to attract more students.
We optimise the rules, data flows, campaign tracks and content to convert more of your leads.
Through user research, testing and improved content, we can enhance the user experience delivered through your core digital channels.
We design effective marketing strategies for entering new markets, promoting new initiatives for attracting more prospects.
We can deliver targeted communications that catch the hearts and minds of students, and earn their parents’ trust.
The final report and write-up was the most useful I’ve received in 12 years of working with multiple consultancies.
These guys are best in class right now. Clear comms, frequent updates, cultural sensitivity. They’re the bee’s knees in education consultancy.
The Edified team are just a delight to work with: flexible, knowledgeable and deliver great outputs.
Highly professional in their approach, Edified brought the exact expertise we needed in building the SACE International brand.
The Edified team was professional and really understood what we were trying to achieve. The report was excellent and I think could model further reports in the future.
The Edified team are just a delight to work with: flexible, knowledgeable and deliver great outputs.
An audit or team training session could be a great first step. Or you could join a benchmarking study to find out how your institution compares with others.
Communications Audit
A critical health check that assesses your emails, website, social media, phone calls, system notifications and all other component parts of your prospective student communications.
Enquiry Experience Tracker (EET)
A global syndicated research program that delivers an objective assessment of how well you respond to and manage prospective student enquiries, and how you compare to institutions worldwide.
Sales and Communications Training
Training workshops specifically designed to help recruitment and conversion teams to gain insights, knowledge and skills required for immediate, measurable and positive outcomes for typical challenges and opportunities they’ll encounter.
Pitch and Presentation Skills
Training workshops specifically designed to help individuals and teams working with future students, parents, agent partners and other stakeholders to engage and connect with their audience, and deliver persuasive and inspiring pitches.
Our difference
Insights
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