Imagine having at your disposal a global ‘heat-map’ that gives you an accurate, scientific view of how your education agents everywhere perceive and, in turn, speak about your institution.

Think of how this could supercharge your decision-making.

Recruitment agents play a critical role in the international education sector, with more than 75% of international students relying on recruitment agents to navigate their educational journey.

With our Agent Perceptions Tracker (APT), you’ll have exclusive access to data drawn from surveys of thousands of individual counsellors worldwide.

We use choice modelling to statistically rate and rank their perceptions of your offerings against your competitor institutions. Impressions are assessed against dozens of criteria, from service, communication and student support to financial structures, commissions, scholarships and incentives.

It’s an extraordinary way to pinpoint which aspects of your service offer most strongly influence agent behaviour, so you can more effectively align your activities with what really matters.

You’ll gain accurate insights into where you’re doing well compared with the competition, and where investing time or resources could deliver significant improvements. You’ll also secure the evidence you need to secure stronger internal support for change or extra funding.

Many of our clients have seen considerable benefits in their recruitment strategy by applying the findings of our survey. Our findings have helped our clients focus on aspects of their service levels and make changes to the ways they interact with agents, without the need to substantially reinvent the wheel.

When you truly understand what agents think and feel, you can build far stronger agent relationships and be as competitive as possible.