Agent Management Training
Help your team forge more effective agent relationships
With the critical role education agents play in marketing your institution and supporting your students on their journey, it’s vital that your relationships with them are strong and mutually beneficial, and reflect best practice.
We’ve developed an extensive interactive training suite designed to enhance every aspect of your interactions and partnerships with education agents.
Our Education Agent Management Masterclasses empower your team to build effective and successful agent relationships and help them achieve better results at every stage – all the way from agent selection through to payments. We also look at how you might adapt your approach to work with Digital Agent Networks such as aggregators, brokers and marketplaces.
Our training is delivered in interactive workshop format, facilitated by industry experts with more than 20 years hands-on experience working with education agents.
Masterclass content has been developed through extensive consultation and research with more than 500 international students, 300 education agents and 100 higher and vocational education staff.
This is supplemented with the knowledge of our partners, who have extensive hands-on experience in recruiting international students to UK, Australian, Canadian and Aotearoa New Zealand institutions.
Masterclass participants develop their knowledge and skills through social learning activities, case studies, role playing and individual work. They also develop their own practical tools through the accompanying workbook, which contains interactive tasks, templates, tips and ideas covering every stage of the agent partnership lifecycle. With this toolkit, your staff will be equipped to apply their learning straight after the training.
These masterclasses will give you the perfect opportunity to reflect on your current operations, explore best practices from around the world and empower your team to build more successful agent relationships.
Masterclasses are fully customisable. Choose from our off-the-shelf options or contact us for bespoke sessions created specifically for you and your team.
Key benefits
Your team will be empowered to build more successful agent relationships
Your team will explore global best practice and learn how to adapt learnings to your operations
Delivered by highly experienced senior specialists in agent relationship management
A proven workshop format, featuring practical tools your team can immediately put to use
Workshop outline
Half-day / full day
Face-to-face or asynchronous online
International staff who work with agents, including:
- International directors
- International officers
- admissions staff
- office managers
- agent liaison officers
Up to 30 per session
(larger groups can be catered for at additional cost)
We focus on practical strategies you can implement to effectively manage your education agent network. We look at best practice from across the globe and how it can be most effectively implemented at your institution.
Your team will explore ways they can work collaboratively with your agent network, with a focus on empowering agents with targeted support and co-designed objectives, and reviewing and extending success.
Through our training, your team will explore techniques and tactics on how to establish and maintain a thriving agent network, how to partner with your agents to ensure long-term, sustainable success, and how effective governance and systems can be used to drive legislative and pledge compliance.
Our content is modularised and can be adapted to suit your organisations’ specific development needs. In our Standard half-day workshop, we can cover up to five topics, and we recommend you include: ‘Setting your agents up for mutual success’, ‘Building positive relationships’ and ‘Monitoring and managing agent performance’. Our Premium workshop touches on all modules with a heavier focus where you need it most. It can be delivered in a day or over two half days.
What we’ll cover
All our workshops start with a quick review of the operating environment and any relevant legislation or overarching guidance.
You can then choose from:
Setting your agents up for mutual success
- Minimising risk through effective due diligence
- Training your agents – what do your agents really want to know?
- Presenting your agent network to prospective students
- Building positive relationships
- The importance of collaborative planning
- The case for quality over quantity metrics
- Supporting your agent network
- The international student journey – what do your students need?
- What do your agents need?
- Monitoring and managing agent performance
- In-cycle vs. end-of-cycle tracking
- Using review scorecards
- Using the student voice
- Valuing the work of your agents
- Tiered agent reward frameworks
- The thin line between recognising, rewarding and bribing
What if it all goes wrong?
- Managing difficult conversations
- Using governance to elevate understanding
- Stakeholder engagement
- Bespoke education agent management policies
- A helping hand from technology
- Are your resources and systems keeping pace with agent expectations?
- Case studies: How universities are using tech to enhance agent management
- Agent management platform capabilities
- It takes a team to make education agent relationships successful
- Are your staffing structures and workflows fit for purpose?
- The importance of planning for business continuity
- Contracting and the commercial relationship with agents
- Contracts: More than just a risk mitigation tool
- Increasing commission transparency while maintaining commercial sensitivity
Facilitators
Learning outcomes
Confidently build effective and successful agent relationships
Learn how to foster stronger agent relationships, using targeted training and co-designed objectives.
Review and enhance every stage of the agent partnership lifecycle
Develop more nuanced and meaningful ways to assess, reward and fine-tune agent performance that align with your and your colleagues’ objectives.
Gain advanced strategies for managing your education agent network
Challenge your current agent management practices and resource allocation, and reflect on whether your existing operations are still ‘best practice’ and effectively mitigating risk.
The final report and write-up was the most useful I’ve received in 12 years of working with multiple consultancies.
These guys are best in class right now. Clear comms, frequent updates, cultural sensitivity. They’re the bee’s knees in education consultancy.
The Edified team are just a delight to work with: flexible, knowledgeable and deliver great outputs.
The structure and delivery of the programme meant that my colleagues engaged and responded well even when they were challenged.
Pricing
Select your region
Standard
A$ 7,450
Includes:
- 5 topics
Premium
A$ 13,950
Includes:
- 10 topics
Multiple workshops offer
A discount is available for multi-day bookings.
Standard
A$ 7,450
Includes:
- 5 topics
Premium
A$ 13,950
Includes:
- 10 topics
Multiple workshops offer
A discount is available for multi-day bookings.
Standard
C$ 7,450
Includes:
- 5 topics
Premium
C$ 13,950
Includes:
- 10 topics
Multiple workshops offer
A discount is available for multi-day bookings.
Standard
€ 4,750
Includes:
- 5 topics
Premium
€ 8,750
Includes:
- 10 topics
Multiple workshops offer
A discount is available for multi-day bookings.
Standard
£3,950
Includes:
- 5 topics
Premium
£7,250
Includes:
- 10 topics
Multiple workshops offer
A discount is available for multi-day bookings.
Standard
US $5,550
Includes:
- 5 topics
Premium
US$ 9,550
Includes:
- 10 topics
Multiple workshops offer
A discount is available for multi-day bookings.
Request a workshop
Complete the form to arrange Agent Management Training for your team.
Please feel free to add any specific needs or comments. Our team will get in touch to discuss options with you.
For any questions, please get in touch at oliver@edified.com.au or chris@edified.co.uk