Marketing and student recruitment
Optimise your student recruitment channel mix and performance
The most successful institutions don’t merely set out to attract students. They aim to attract the RIGHT students. Students who are the best match, who are fully engaged and who are committed to completing their studies at their choice of institution.
Insightful, data-driven marketing and student recruitment strategy drives conversion, diversification and growth. It delivers higher-performing students. It’s far more cost-effective. It’s better for your brand. It’s better for your people.
At Edified, we’re data- and research-obsessed, so we’re well equipped to help you shape your marketing and recruitment activities so that you can take them to the next level – with results that are markedly, measurably better.
No stone is unturned: we carefully consider how you can most effectively work with partners, agents and influencers; the performance of recruitment channels and schools engagement activities; the veracity of market intelligence; and much more.
Judicious selection of marketing channels is critical, but strict, ongoing measurement and management of their effectiveness even more so, to save time and resources, which can be reinvested in other activities. We can help you optimise your messaging and marketing capability through evidence-based marketing and engagement plans.
We can help you:
- discover what students really want from your organisation
- fully articulate the differences and strengths of your institution
- build powerful engagement, and nurture a strong relationship with prospects
- ensure every piece of your marketing puzzle builds on your brand promise
Our deep knowledge of student markets and segments informs all our recommendations. And we assess these insights via the director-level experience of our partners, all of whom have significant experience running the marketing and recruitment divisions of leading institutions.
Our expertise
We help you build strategies to effectively enter new recruitment markets and to develop them in ways that minimise risk and secure long-term growth.
We help you develop growth and diversification strategies by identifying new recruitment markets, advising on key agent and partner relationships, and developing country-specific plans.
We help you develop a strong, recognisable brand that tells a distinctive story and resonates with prospective students. We assist with positioning, brand language, visual identity and communication strategies.
We evaluate your enquiry management practices, model, resourcing, content and technology, and help you improve pipeline conversion.
The right mix of strategic partners and pathway options can open up effective recruitment channels. We help make sure you’re getting the most out of current partnerships and you’re geared for success.
We can help you understand what’s important to agents and partners, and how to strengthen relationships and better manage performance – for better results.
The final report and write-up was the most useful I’ve received in 12 years of working with multiple consultancies.
These guys are best in class right now. Clear comms, frequent updates, cultural sensitivity. They’re the bee's knees in education consultancy.
The Edified team are just a delight to work with: flexible, knowledgeable and deliver great outputs.
Edified are professional, transparent, trustworthy and easy to work with. The Enquiry Experience Tracker has been excellent and I know that it’s provided value for Swedish universities.
The team knows their stuff, their industry knowledge is second to none.
Edified know higher education in multiple markets, that makes a real difference to global businesses like ours.
An appraisal or team training session could be a great first step. Or you could join a benchmarking study to find out how your institution compares with others.
Agent Management Appraisal
A unique framework that holistically assesses every aspect of agent management – covering the entire lifecycle from agent selection and appointment through to termination.
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Agent Perceptions Tracker (APT)
A global 'heat map' that gives you an accurate, scientific view of how your education agents worldwide perceive your institution, and how your offerings rate and rank against your competitors.
Enquiry Experience Tracker (EET)
A global syndicated research program that delivers an objective assessment of how well you respond to and manage prospective student enquiries, and how you compare to institutions worldwide.
Sales and Communications Training
Training workshops specifically designed to help recruitment and conversion teams to gain insights, knowledge and skills required for immediate, measurable and positive outcomes for typical challenges and opportunities they'll encounter.
Pitch and Presentation Skills
Training workshops specifically designed to help individuals and teams working with future students, parents, agent partners and other stakeholders to engage and connect with their audience, and deliver persuasive and inspiring pitches.
Agent Management Training
Training workshops specifically developed an extensive interactive training suite designed to enhance every aspect of your interactions and partnerships with education agents.
Our difference
Insights
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