Sales and Communications Training

Specialised sales and communications training for education professionals

Selling education is not the same as selling other products and services. For the lucky few, it’s a skill that comes naturally. For everyone else, it can be learnt.

Edified’s Sales and Communications Training is specifically designed for education recruitment and conversion teams.

It helps teams to gain the insights, knowledge and practical skills required for immediate, measurable and positive outcomes for typical challenges and opportunities they’ll encounter.

Our trainers have many years experience in senior roles within educational institutions. We’ve also spent time on the road, at recruitment fairs and events around the world.

So, we fully understand the unique challenges of selling education:

• The competition is relentless

• The decision-making is complex

• Some students have no idea what they want

• Some students don’t qualify or have the funds

We deliver the skills and the confidence your teams need to turn these challenges into opportunities for sustainable success that aligns with your brand.

With the pressures of global competition in the education sector and increasing demands on teams, helping them update and optimise their sales skills is more critical than ever.

Key benefits

Empower your team to deliver outstanding results

Equip your staff with a greater awareness of audience needs

Develop your team’s ability to communicate a strong value proposition

Increase the propensity to convert ‘right fit’ and qualified students

Workshop outline

Duration

Half-day

Mode

Face-to-face or online

Audience

Recruitment and conversion teams (international and domestic)

Number of people

Up to 20 per session

This workshop is designed around relationship-focused sales principles, innovative communication skills and current industry best practice. The training can be tailored to suit the needs of recruitment or conversion teams within your institution.

Through practical activities, participants will discover the power of authentic communication, empathy and ethical persuasion to influence decisions. They will build up skills and confidence to craft and personalise compelling messages to attract and convert the right students.

Workshop material can be adapted to suit your organisation’s specific development needs.

Along with the workshop, we include a pre-workshop briefing for management and a post-workshop report including key takeaways and results from the attendee survey.

‍

What we’ll cover

What does success look like?
Being student-centric and understanding your audience
Impactful communications – the power of you!
Sales strategies for education – a human approach
Conversion best practice
Positioning value and meaningful messages
Personalising, qualifying and handling difficult conversations
Maximising your agent partner networks
Progressing applicants to students successfully

Optional add-on

Sales personality profiling

A sales personality profiling quiz can be added. This includes an individual participant report and workshop activity, extending the training by an hour.

Conversation guide

A comprehensive step-by-step conversation guide can be created for your teams to support a consistent and outcomes-driven approach to responding to enquiries, making outbound calls, and converting applicants and offer holders.

Facilitators

Learning outcomes

Enhanced student-centric
sales techniques

Develop the ability to identify and understand the unique needs and motivations of prospective students, enabling tailored communication that resonates and builds strong connections.

Advanced communication
and persuasion skills

Learn to craft compelling, personalised messages and narratives that effectively convey the value proposition of your institution, enhancing your persuasive abilities and influencing decision-making.

Proficiency in handling
complex recruitment scenarios

Acquire practical skills to navigate and address typical challenges in education recruitment, including managing difficult conversations and overcoming objections.

The final report and write-up was the most useful I’ve received in 12 years of working with multiple consultancies.

Marcus Williams

Director of Student Recruitment

These guys are best in class right now. Clear comms, frequent updates, cultural sensitivity. They’re the bee’s knees in education consultancy.

Brett Berquist

Amokapua | Assistant Vice-Chancellor Engagement

The Edified team are just a delight to work with: flexible, knowledgeable and deliver great outputs.

Vik Singh

Trade and Investment Commissioner, South Asia

The training delivered by Edified was excellent – enjoyable, informative and focused on the HE context. The session was delivered with energy and professionalism, and the whole team gained insights we can apply immediately.

Peter Shelley

Head of Student Recruitment

The session was very interactive and not simply a divulge of information. My team was able to engage in an open dialogue with the facilitator and brainstorm our own unique selling points, conversation starters and procedural updates.

Sharni Cantatore

Team Leader, International Enquiries and Conversions

I highly recommend this workshop to any organization committed to elevating their customer service standards.

Stephanie Tufts-Ellis

Manager, Enrolment and Client Services

Pricing

Select your region

A$ 7,450

+ GST

Add-ons:

Sales personality profiling
A$ 895 ^{+ GST}
‍
Conversation guide
A$ 3,950^{+ GST}