Product pricing and strategy
Maximise revenue by optimising your portfolio
Many institutions operate in multiple modes and across multiple locations. This can include city and regional campuses, hybrid and online study, twinning programs, a range of offshore partnerships, pathways and more.
Managing this portfolio is complex, especially if it’s been built up over time without an overarching strategy. Sometimes historical decisions have been made using a combination of guesswork, individual ambition, and trial and error. This can lead to competing offerings and a long tail of low yield and low demand programs.
Having the right portfolio of products in markets with the most demand helps diversify revenue streams to create financial stability. Achieving this means taking a market-led and data-driven approach to developing new programs, partnerships and campuses.
At Edified, we can help you significantly improve your chances of success and reduce the risks associated with major product development, pricing and investment decisions. We can also help you optimise your current portfolio.
We’ve already helped a number of major institutions globally achieve results beyond previous projections.
For example, we helped one sandstone university achieve successful and profitable strategic transformation in a highly disrupted market. We’ve helped another university confirm the viability of a new suite of online products for international markets, and set fees at the level students were willing to pay. And we’ve helped a multi-campus institution to determine which markets to target for transnational education and how to build their internal capabilities to guarantee success.
We believe that your success is ultimately down to the success of your students – future, current and past. This drives us to dig deep and really understand your target segments, and generate actionable insights that will help you confidently grow your impact.
Our expertise
We can help forecast demand for new and existing products, and markets, and determine their viability before investment.
We can help to design new products in line with market trends to create opportunities for additional revenue.
We help reconfigure and redesign products to make them more attractive and competitive, to meet evolving market demands and employer needs.
We can help you set tuition fees at levels that optimise revenue and reconfigure scholarship programs to appeal to your most valued segments.
We help you make strategic decisions on the best markets, partners and delivery models, reducing complexity, optimising processes and ensuring compliance.
We help you evaluate, select and execute the best delivery models for your target segments and markets.
The final report and write-up was the most useful I’ve received in 12 years of working with multiple consultancies.
These guys are best in class right now. Clear comms, frequent updates, cultural sensitivity. They’re the bee's knees in education consultancy.
The Edified team are just a delight to work with: flexible, knowledgeable and deliver great outputs.
The Edified team has a depth of knowledge and understanding about international education that's more comprehensive than any other provider, and as a result, the work produced for Humber accelerates our ability to achieve internationalization success.
The team knows their stuff, their industry knowledge is second to none.
I’ve been very impressed with the professionalism, engagement, and knowledge of the team. The discussions have been warm and productive. It’s been an excellent experience.
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