He helps clients unravel complex problems and take decisive action that’s effective, pragmatic and grounded in credible insights.
Having held lead roles in strategic intelligence at a couple of leading Australian universities, Thomas is highly experienced in interrogating and translating data into strategies and tactics that large and diversified teams can action effectively.
Clarity and common sense characterise his insights; his rock-solid analyses tempered with thoughtful, nuanced advice everyone can get behind and share. He deftly integrates broad market factors and internal marketing priorities into his analyses, maximising the potential for tactical and operational success for every client.
He’s also a skilled communicator, confident and assured when laying out a vision for anyone, whether they work at the coalface in recruitment or at the highest level of an institution.
Talk to me about
- Market research
- Market intelligence
- Agent Perceptions Tracker
- Product and market demand
Major projects
- Co-created the Agent Perceptions Tracker, a global study designed to help institutions improve agent channel performance.
- Developed a comprehensive scoring system for assessing market and product opportunities, incorporating weighted internal and external factors.
- Developed and conducted benchmarking studies with over 40 UK universities, addressing current issues and providing a crucial indicator of the sector’s status.
Before Edified
Thomas has over 15 years experience in the higher education sector, in institutions in the UK and Australia. He has held director-level roles, notably as Director of Strategic Intelligence and Planning at Deakin University; and Director Market Intelligence and Proposition, and Director of International Recruitment and Admissions at RMIT University.
After hours
Thomas applies his formidable networking, strategy and workflow-management skills to the construction of elaborate toy railways with his young son, Lucas. He plays golf with consistent enthusiasm but with wildly varying outcomes. He regularly cycles off-road, preferably in places where the altitude remains pretty constant. But he hikes along trails, which get him closer to the sun.