Edward is an experienced marketing and management insights specialist and market research professional with advanced quantitative analytics and choice modelling skills. He has over 25 years of experience in various consultancy and research roles in leading research firms and research centres at Australian universities.
Edward has made critical contributions to pricing and revenue maximisation decisions for many businesses and organisations across a range of sectors including automotive manufacturing, fast-moving consumer goods, government services, entertainment and media, quick service restaurants, and telecommunications. He has worked on many largescale projects and his expertise extends to government policymaking in transport, education, and government infrastructure planning and investment.
Edward has conducted many studies in the tertiary education sector, for example, advising senior university leaders on fee deregulation and its implications for student demand for courses and its revenue impacts. He has conducted projects on pricing and revenue optimisation of courses and programs for universities and other educational providers, fee optimisation and infrastructure planning for elite private schools, and teacher incentive programs for government departments.