As an awarded strategic writer and brand adviser, Andrew has produced ground-breaking socially-driven campaigns which have helped elevate education brands to market leader status and achieved record levels of audience engagement.
He’s been integral to significant projects for QUT, University of Sydney, Sydney College of the Arts, Victoria University Wellington, Australian Institute of Music, Bond University, University of Queensland, Griffith University, TAFE NSW, Swinburne and Monash University. He has also developed strategies and campaigns for Austrade (international education), Study Queensland, seven of Queensland's regional study clusters, and the Federal Department of Education, Skills & Employment - among others.
As Creative Lead for QUT for than eight years, he created enormously successful brand campaigns and a multitude of social and digital campaigns. In the words of QUT's Director of Marketing, he "helped QUT find and maintain its true brand voice". He has also worked extensively as an independent creative consultant for QUT International and QUT Alumni & Development, creating carefully weighted communications which speak to diverse international student audiences and to philanthropic prospects. Also for QUT, he recently produced one of the education sector’s most successful advancement campaigns, resulting in donations of $1.7 million and winning gold at the CASE Circle of Excellence awards, beating 82 international entries.
Andrew has handled above-the-line, digital and socially-based communications for many clients in the not-for profit sphere - including Surf Lifesaving Australia, Royal Flying Doctor Service, the Pennington Institute and Sunrise Children's Village Cambodia - as well as for major private sector brands in financial and professional services, tourism, telecommunications, retail and FMCG.